How online classes help learning

 

build your own online video course

“What really knocks me out is a book that, when you’re all done reading it, you wish the author that wrote it was a terrific friend of yours and you could call him up on the phone whenever you felt like it.” – J.D. Salinger

We think about learning a lot here at Ninebricks. Humans have been storing knowledge, teaching, and learning since the beginning of time. Monks recorded their wisdom and knowledge on expensive parchment. Then the invention of paper and the printing press came along and meant that books could now be printed and distributed cheaply, and ideas could travel far and wide.

This was amazing for the intellectuals, who dedicated their lives to understanding through study and meditation. But for knowledge to really reach the masses, these intellectuals became teachers – sharing their knowledge in the churches and temples and mosques. And the classrooms. Trusted instructors, guiding learners through their own journey to understanding.

And this is how it has been for a long time. The innovations of the past meant greater access to more people, and greater support for learning. Learning, like everything else of significance that we do in our lives, has always happened through relationships. For the intellectuals, it’s the relationship you have with the person who wrote the book, as J.D. Salinger talks about. For everybody else, it is the relationship you have with the person guiding you through that book, your teacher.

Still, as a real estate instructor in Florida, you only have 63 hours to help your students to learn, and you cannot simply impart your knowledge directly into your students minds. You can only provide guidance. Many people still struggle. We see that struggle on the Florida real estate exam’s pass rates hovering under 50% month after month.

We’re excited here at Ninebricks for what’s happening today. To us, online learning is providing an opportunity to extend the relationship that you as an instructor, have with your student, helping them learn. And that is why we work with you to create online video classes. So that you can extend your relationship with your student outside of the classroom, improving learning outcomes and improving your business.

Ready to get started? Let’s talk.

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Recording styles for your online class

Ready to start recording, but don’t know how you want your video to look? Take a look at a few examples for inspiration.

Neutral background

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In office

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Studio environment, using a TV for multimedia presentation

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Outdoor or on site

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Interview style

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Dark background, cut over to powerpoint presentation

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Green screen with multimedia overlay

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In classroom, chalkboard presentation

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How would you like for your online class to look? Let’s talk about how to make it happen.

Online education for Real Estate Schools

Engage your RE students beyond the classroom

Engaging your students outside of the classroom.

This week we’d like to look at the idea of engaging students beyond the classroom and how to build a solution to improve student success.

Why?
Education is changing and so is our audience.  Students today are now “digital natives”, comfortable with using technology.  We can help you to connect with them.

A strategy for engaging today’s student

  • Accessibility: Make sure your students have access to everything they need, starting with the instructor.  Have a plan for how your students can find anything they need, as well as open communication with you for when they can’t.
  • Community:  Consider engaging with students on social media. This will create open discussions, bring out the shy students, and create a wealth of useful information.  With an active community, you may even find that questions can be solved socially by the “community”.
  • Content: With so many great ways to deliver content, make sure your students have the resources to come to class prepared, and are able to supplement their learning at home.  That extra effort makes all the difference to success.

Online video has proven to be the most engaging and easily accessible for students (it’s no mystery why YouTube is the 2nd biggest search engine).  At Ninebricks we make it extremely simple to offer your own review material or full classes through an engaging and attractive video learning platform. (Schedule a demo)

Ultimately there are many practices and strategies that your school can take to increase engagement beyond the classroom, improve student success, and build your school’s brand.  We hope that this provides a simple understanding and basics to build an infrastructure for your students. A business owner cannot be expected to spend too much time on this when they have a business to run, but with a little effort and the right tools the market will reward you.

Need more suggestions for how to improve your online strategy?  Schedule a Call with a representative.

Online education for Real Estate Schools
Online education for Real Estate Schools

Using YouTube to grow your Real-Estate School

Did you know that YouTube® is the second must used search engine?  We typically don’t think of it a a search engine, but it’s true.  Think of how many times you have gone to YouTube for research.   The top brands are using it to connect with today’s consumer and there is no reason your school can’t too.  Not to mention the content greatly helps with SEO and your citations.

3 strategies for making the most out of YouTube® for Real-Estate schools: 

1. You have a personality, show the world!

In today’s information economy your customers want to get to know you before committing to spending a week learning from you. Youtube is the perfect channel to introduce your business and instructors through a fun and engaging format. Introduction videos are very easy to make, display your personality and show potential customers you are the thought leader in your industry. Tip- Also add this to your “About Us” section of your website.

2. SEO 

Now that you have invested time into making videos, the most inexpensive way to draw attention is to make sure it ranks high on Google and YouTube.  Here’s How:

  • Research: All great SEO starts with research. Use the Youtube Keyword Tool to find top keywords for your industry.  Remember to think like your customer and what they would be looking for.
  • Title: This is one of the most heavily weighted aspects of your video.  Pay special attention to words you use.  Start with your top keyword phrase, then end with your company name.  For example “How to grow your RE school through video education – Ninebricks.com
  • Description: The second most weighted aspect.  This section allow for much more content, make sure you have your top keywords as well as all the information about your company so viewer can get to your website.

3. Promote your video elsewhere

Through links and embed, YouTube makes it simple to use your video as much as possible.  Add them to your website and blog and share on social media. Tip: A great way to maximize the content is to create 4-5 updates for each video and share them over time through social media with a link to the full video.

Now that you have mastered Youtube, Ninebricks can help help add an entire video education aspect to your schools education.  We take care of all the logistics and technology, you simply record your class and start growing your reach through video.

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What is a flipped classroom?

The flipped classroom is a relatively new concept that has been facilitated by the development of classroom video delivery over the internet.

In a traditional classroom, class time is spent with an instructor covering the material and sending students home to work on activities designed to further the students understanding of the material.  In the flipped classroom the student covers the lecture at home and comes to the class to ask specific questions, engage in discussion, and work on activities designed to further understanding of the material with the instructors and other students.

One study of college freshmen found impressive gains in pass rates using this model of instruction.  We think that it’s an exciting new idea that uses technology to help students succeed.

Flipped Classroom

 

Image created by Knewton and Column Five Media

Data, Data – Everywhere. The data science of learning

One of our goals is improving online classrooms for real estate schools, and one of the ways that we go about doing this is by keeping meticulous track of how and what students are doing in our online classrooms.  Did a student re-watch a particular video multiple times, how do students fare on average over a particular section.  Where do students typically stop, and how long do they typically watch for in a sitting, or over a week.  How do all of these factors affect student performance?

We use all of this information and share it in aggregate with our educational partners and make suggestions as to what can be done giving the schools we work with a deep understanding of how to develop their courses.

Getting online schools right

At first glance, it seems like there are a lot of real estate schools out there offering an online classroom.  However, upon closer inspection, we believe that there’s not actually a lot of choice – at least not the right kind of choice.  Most schools out there are offering a product that actually doesn’t do a great job of preparing students for the real estate exam offered by the State of Florida.  We know that only half of students taking the Florida real estate prelicensing exam pass it – we believe that quality instruction makes a difference.

What should you look for in an online classroom?  We think that there are a few things that you should keep in mind.

Who’s teaching the class?

Taking a look at most real estate schools out there, you’ll notice that there’s actually nobody teaching them.  Should students be expected to learn simply from reading a wall of text and paying for this privilege?  We think that it should be clear to a student that they’ll be learning from an experienced instructor.

How does the class use technology to improve understanding?

When you’re in the classroom, students and instructors have the opportunity to get and give feedback to each other.  We think that great online classes can do the same thing by constantly engaging the student through doing short comprehension questions at regular times to gauge understanding regularly before students get to the final exam.  A great online classroom should give the student a chance to interact both with the instructor as well as with each other.

We’ll be coming back to this topic more in the future, but we believe that a great classroom starts with a great teacher who is focused on student understanding, and that that translates whether it’s on location or online.